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Clicmhealladh

Ón Vicipéid, an chiclipéid shaor.
(Athsheolta ó Cluain chliceála)
Fógra mealltach i bhFrancais

Téacs nó nasc mioníomhá is ea an clicmhealladh[1] nó an chluain chliceála a dearadh le haird daoine a tharraingt agus lena mealladh leis nasc a leanstan (a chliceáil) agus ábhar ar líne atá nasctha a léamh nó breathnú ar ábhar ar líne. Go hiondúil bíonn ábhar ann a d’fhéadfadh duine a chur dá threoir, mealladh a bhaint as, nó bíonn tuairisc gháifeach ann.[2][3][4] Baineann an mhealltóg tairbhe as an “bhearna fiosrachta” trí díreach dóthain eolais a thabhairt le fiosracht a chur ar léitheoirí suíomhanna gréasán nuachta, ach gan dóthain lena a bhfiosracht a shásamh gan cliceáil ar aghaidh chuig an ábhar atá nasctha. Is minic gné mhí-ionraic ag Cinnlínte clicmheallta, agus iad ag baint leas as mealltaí nach léiriú beacht iad ar an ábhar atá á sholáthar.[5][6][7] Is cosúil an clicmhealladh le baoite san iascaireacht: cuireann an baoite in iúl don iasc gur ní inmhianaithe atá aige le slogadh, agus ní fheiceann sé an duán atá faoi. Is amhlaidh don léitheoir leis an chlicmhealladh.

  1. Brown (2014). "The Doodle Revolution: Unlock the Power to Think Differently". “Link bait is content or a feature on a website that is expressly designed to get users' attention so they click through to another website.” 
  2. Tá ort na shonrú' 'teideal = agus' 'url = nuair a úsáideann {{ lua idirlín}}."". Cartlannaíodh an bunleathanach ar 31 March 2021. “Headline writing has long been considered a skill but, in the digital age, a new word has become synonymous with online journalism - clickbait.
    Put simply, it is a headline which tempts the reader to click on the link to the story. But the name is used pejoratively to describe headlines which are sensationalised, turn out to be adverts or are simply misleading.”
  3. Ní mór duit title = agus url = a shonrú nuair a úsáideann tú {{Teimpléad:Cite web-en}}.O'Donovan. “”. Nieman Foundation for Journalism. Niewman labs. Cartlannaíodh an bunleathanach ar 28 August 2014. Dáta rochtana: 12 June 2018. “Clickbait is in the eye of the beholder, but Facebook defines it as 'when a publisher posts a link with a headline that encourages people to click to see more, without telling them much information about what they will see.'”
  4. Zheng (2018-05-01). "Clickbait Convolutional Neural Network" (as en). Symmetry 10 (5). doi:10.3390/sym10050138. ISSN 2073-8994. Bibcode2018Symm...10..138Z. 
  5. Derek Thompson (14 November 2013). “Upworthy: I Thought This Website Was Crazy, but What Happened Next Changed Everything”. The Atlantic. Cartlannaíodh an bunleathanach ar 15 April 2017. Dáta rochtana: 6 March 2017.
  6. Katy Waldman (23 May 2014). “Mind the 'curiosity gap': How can Upworthy be 'noble' and right when its clickbait headlines feel so wrong?”. National Post. Cartlannaíodh an bunleathanach ar 23 May 2014. Dáta rochtana: 26 August 2014.
  7. Tá ort na shonrú' 'teideal = agus' 'url = nuair a úsáideann {{ lua idirlín}}."". The Daily Beast. Cartlannaíodh an bunleathanach ar 18 December 2020.