• EXCLUSIVE MEDIA PREVIEW DAY*

Surfers Paradise & Sydney, Australia, 8 April, 2013 –

Hard Rock Cafe Australia gives fans an up-close look at pieces of history from music superstars and legends with the never-before-seen “Treasures of the Hard Rock” traveling memorabilia exhibit. The exhibit features iconic items pulled from Hard Rock’s vault and combined to form the one-of-a-kind collection, “50 Years Of Rock And Pop Fashion.”

“50 Years Of Rock And Pop Fashion” highlights rock’s fashionable side and the clothing that has become just as much of an artist’s identity as the equipment they use. The tour features a selection of stylish items, including the pink waitress uniform worn by Britney Spears in her “(You Drive Me) Crazy” music video and Johnny Cash’s all-black suit which perfectly represents his legacy as the “Man In Black.” Also featured in the collection is Lady Gaga’s The Addams Family-inspired dress designed by Belgian designer Toon Geboers, and the jacket Ron Wood wore to his 60th birthday party in 2007.

“We have spent nearly two years, scouring our 77,000 piece collection, to pull together a collection that will wow our guests,” said Jeff Nolan, Hard Rock Historian and tour curator. “The collection showcases a unique part of music history and gives fans an opportunity to see that history first-hand.”

“Treasures of the Hard Rock” will be on public display at Hard Rock Cafe Surfers Paradise from 23 April, 2013 through 28 April, 2013. Hard Rock Cafe Sydney will host the public display of “Treasures of the Hard Rock” from 3 May through 8 May, 2013. For more information on pieces on display, tour stop locations and public viewing dates, please visit www.hardrock.com.

Monday 22nd April: “Treasures of the Hard Rock” Media Preview Day

11am-12noon – morning tea provided Hard Rock Café Surfers Paradise Cnr Cavill Ave & Surfers Paradise Blvd; Surfers Paradise www.facebook.com/hardrockcafesurfersparadise 07 5539 9377

Thursday 2nd May: “Treasures of the Hard Rock” Media Preview Day

11am-12 noon – morning tea provided Hard Rock Cafe Sydney, Darling Harbour, Sydney www.facebook.com/hardrockcafesydney 02 9280 0077 Interview Opp: Jeff Nolan, Hard Rock Historian and tour curator

About Treasures of the Hard Rock Hard Rock International is the world’s original curator of music memorabilia with the most far-reaching collection. The 77,000+ piece collection, which celebrates new and legendary music icons, is the world’s greatest collection of music memorabilia. In 2013 Hard Rock developed “Treasures of the Hard Rock,” three traveling memorabilia exhibits each featuring a unique theme. The “Gone Too Soon,” “Music Gives Back” and “50 Years of Rock & Pop Fashion” collections will tour Hard Rock locations in the U.S., Europe, and points in between throughout the year, giving fans an up-close look at pieces of history from music superstars and legends

About Hard Rock International With a total of 177 venues in 58 countries, including 141 cafes, 18 hotels and 8 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide.

Destinations include the companies’ two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida., as well as other exciting locations including Bali, Biloxi, Chicago, Cancun, Las Vegas, San Diego and Singapore. Upcoming new Hard Rock Cafe locations include San Jose. New Hard Rock Hotel projects include Aruba, Riviera Maya, Abu Dhabi and Shenzhen and Haikou in China. New Hard Rock Casino projects in development include Hungary and Northfield, OH. For more information on Hard Rock International, visit www.hardrock.com

Websites

Hard Rock International www.hardrock.com

Hard Rock Surfers Paradise Facebook www.facebook.com/hardrockcafesurfersparadise

Hard Rock Sydney Facebook www.facebook.com/hardrockcafesydney

Music News Australia